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What’s next for the flooring industry: A strategic vision for 2025

The flooring industry is on the verge of big changes as technology, market demands, and customer expectations continue to evolve. As we kick off 2025, success will come from increasing efficiency, improving operations, solving workforce challenges, and creating better customer experiences. To meet these objectives, companies can look to simplify processes, adopt advanced tools like AI, and build strong partnerships.

Connected technology will drive efficiency

Retailers are moving toward using all-in-one technology solutions that connect everything they do— operations, sales, and customer interactions —into one system. These connected systems will save time, reduce errors, and give businesses better insights to plan for the future. With the right technology in place, companies can respond to market changes faster, improve decision-making, and focus on customer needs without getting stuck in complicated processes.

The recent addition of Broadlume to the Cyncly portfolio makes it easier than ever for a retailer to integrate the technology that runs their business. The Cyncly Flooring solutions combine tools for digital marketing, customer management, lead generation, and business planning into a single system that makes processes smoother, easier to manage, and less reliant on manual data entry.

AI will change how we work and shop

Artificial Intelligence is becoming an important tool for the flooring industry. In design, AI-powered 3D visualizers are making it easier for customers to see how different flooring choices will look in their homes. These tools save time, reduce the number of returns retailers need to process, and give customers confidence to commit to a purchase.

AI is also helping businesses predict trends, manage inventory, and streamline supply chains. These insights lead to better planning and smarter decisions, allowing companies to stay competitive while improving how they operate. In short, AI will make operating a business easier while also improving the customer experience.

Workforce challenges will require new ideas

Labor shortages are a continuing challenge, but businesses can address them by using a mix of technology and strategic investments. Companies will focus on automating repetitive tasks with technology so employees can spend their time on higher-value work, including spending more time engaging with customers.

At the same time, companies must find ways to attract and keep talented workers. Training programs, better benefits, and career development opportunities will be key. Technology will also play a role by making work simpler, with tools that take over time-consuming processes and help reduce the amount of training new team members need to start contributing.

Marketing will focus on building stronger customer connections

Marketing in 2025 will be about creating deeper, more personal connections with customers. Digital marketing channels including social media, SEO, and paid search will remain important, but companies will focus on strategies that combine these familiar channels into more personalized experiences.

AI and advanced tools will give companies better insights into customer needs and behavior. Businesses will use this information to send the right message at the right time, whether through personalized email campaigns, online ads, or visualization tools that help customers imagine their choices before they buy.

Strategic partnerships will drive growth and innovation

Partnerships will also play a critical role in the flooring industry's growth and transformation. As companies seek to expand their capabilities and improve their service offerings, collaborating with key partners—whether they are suppliers, technology providers, or even other flooring businesses—will drive mutual success. Strategic alliances will enable companies to share resources, access new markets, and innovate faster, ultimately improving their competitive edge. By working together, businesses can leverage the expertise and strengths of their partners to navigate industry challenges, implement new technologies, and enhance customer experience, ensuring long-term sustainability and growth.

Looking ahead: Technology, partnerships, and agility

The future of the flooring industry will depend on smart technology, teamwork, and flexibility. Businesses that focus on connected systems, AI tools, and efficient operations will be better equipped to handle changes in the market, whether those changes include successfully managing softening demand, capitalizing on a growing number of projects, or meeting customer appetites for a wider range of services. Solving workforce challenges through training and technology will also be a key part of success, as will modern, customer-focused marketing strategies.

The opportunities for the industry in 2025 are exciting: better technology, streamlined operations, and a stronger focus on customers. Companies that adapt, innovate, and plan strategically will lead the way, making the next phase of the flooring industry brighter and more efficient.